Local Guide 002: Our Favorite Women‑Owned Businesses

On International Women’s Day during Women’s History Month, we can’t help but celebrate with a roundup of women‑owned businesses we love and support here in NYC and beyond. Take some time to read through because these women are the real deal!


1. Avalon Acupuncture

Sara has been a trusted resource for many of our athletes for years. Whether you’re working on sleep, stress, pain, or something else, Avalon can fast‑track you to your optimal health.

2. Custom Performance

Founded in 2014 by Wendy Winn, our friends at Custom provide physical therapy, coaching, and recovery services for the running enthusiast. Located conveniently in Midtown, swing by if you’re in the area and tell them we sent you.

‍3. GoodQues

Short for Good Question, Holland and Maria created the ultimate "anti‑research" research company. In less than two years, they’ve disrupted their industry and have helped brands understand consumers by powering smarter, more effective strategies.

4. Inderma Studio

Started by NYC‑based esthetician, Nichelle Temple, Inderma is a holistic facial studio in Flatiron. Choose between state-of-the-art technology or more traditional treatments with only organic and natural skincare products.



5. Kallmeyer

Nestled in the heart of the Lower East Side’s Orchard Street, Daniela’s fashion brand specializes in confident, beautiful, and timeless wardrobe staples for professional women. Kallmeyer is committed to responsible manufacturing, brand collaboration, and dressing and empowering the strong, confident women whom she admires.



6. LaSette

We think Vogue said it best: ”Here’s a new generation of emerging lingerie brands on the scene, among them LaSette, a body‑positive line by designer Shiara LaSette Robinson.” Based in Brooklyn, Shiara has an eye for detail with every LaSette collection made in L.A . (and soon moving to NYC). If you’re looking for a personal wardrobe update, La Sette is worth checking out.



7. Lighthouse BK

Owned by Naama and her brother, Lighthouse is a casual farm-to-table restaurant & bar in Williamsburg, serving modern Mediterranean local, fresh food, cocktails and natural wines. Not only do we love their food, but we also love that they practice recycling, composting, and collaborating with green‑minded organizations to grow, improve, and educate.



8. Matchaful

Matchaful is a preferred purveyor of sustainably grown, direct‑trade, pesticide‑free, single‑origin matcha, sourced from multi‑generational Japanese tea farms. You can find Hannah’s brainchild just around the corner from our NYC studio on Mulberry.



9. Peg Woodworking

Peg Woodworking is a Brooklyn-based company created in 2014 by designer and woodworker Kate Casey. With an intense material curiosity born out of several years as a sculptor and fabricator, each design is approached with the utmost attention to form and function.



10. Running on Veggies

Since we met Lottie as the Nutrition Coach of adidas Runners, we’ve seen her teach, lecture, and cook for athletes who are looking to understand how to fuel with a proper healthy diet. Soon‑to‑be author, Lottie, is a trusted source for all things nutrition.


11. Skin Contact

Located on Orchard St, Stefani, Salma and Eben, might have just re‑opened one of the best wine bars in NYC. Friendly with a wealth of knowledge, you can count on this team to serve up delicious natural wines in an unpretentious LES atmosphere.


12. The Lit. Bar

We had to take it right off of the site: “Once upon a time a girl from the Bronx had big dreams of opening an independent bookstore/wine bar right here at home. It would be the ONLY bookstore in the entire borough ‑ home to 1.4 million people and 10 colleges and it would be called The Lit. Bar.” Bronx native and resident, Noëlle Santos has served the unique needs of her community since 2014.



Keep an eye out on our blog for more insights into some of our favorite places and hidden gems in NYC.



Manual Medicine, Endurance Athletics, Brand Initiatives